Asking customers for Google reviews doesn’t have to feel awkward.
Whether you’re a service-based business, a local shop, or an online brand — knowing how to ask customers for Google reviews (the right way) can help you build trust, rank higher on Google and win more work.
Google actually says that local rankings of businesses (in Google Maps) are mainly based on relevance, distance and popularity.
And one of the strongest signals of popularity?
Your Google reviews — how many you have, and how high your rating is.
Still, asking for a review can feel a bit cringe.
Many business owners worry it’ll come off as awkward or pushy — especially if you’re not sure what to say or when to ask.
The good news? It doesn’t have to be like that.
When you keep things simple, casual and relaxed, most happy customers are more than willing to leave you a great review.
In this guide, we’ll walk you through:
- How to request a Google review from your customers
- Easy ways you can ask for a review in person, by SMS or email
- Tips to make the process simple, consistent and more hands-off
Let’s break it down.
How to request a Google review the right way (mindset + tips)
The way you ask makes all the difference.
A quick, natural request at the right moment can turn a happy customer into a glowing review — without it feeling awkward or forced.
Here’s how to keep it simple and effective:
✅ Keep it casual and clear
Skip the script. A friendly, low-pressure ask like “Would you mind leaving me a quick review?” feels genuine and easy to say — especially when the moment feels right.
It’s not about being perfect — it’s about being relaxed and clear.
✅ Give them a reason to review
People are more likely to leave a good review if they know it’ll actually help someone. Let them know their feedback means a lot — to you and to others.
Try something like: “Your feedback helps others know what to expect — and I’d also really appreciate it.”
✅ Ask at the right time
Timing matters more than most people realise. The best moment might be right after the job when the customer’s happy — or later on, once the results have kicked in.
Either way, wait until they’ve had a chance to feel the value and let that guide when you ask.
The easiest ways to ask (in person, SMS or email)
Once you know when to ask and how to keep it natural, the next step is choosing how you’ll do it — face-to-face, over text or by email.
Here’s how to keep it natural across different channels:
In person
Asking face-to-face can feel a little uncomfortable at first, but it can get one of the best responses.
The key is to keep it casual and tie it to a positive moment (like after a job is finished or when a customer’s very happy and thanking you).
✅ Tips:
-
- Wait for a moment of satisfaction or praise from the customer
- Keep it short and natural
- Make it feel personal — people are more likely to leave you a review rather than a business or company. Try saying “…leave me a review” instead of “…leave the team a review”
- Hand them a review tap card or printed QR code with a direct link to make it easy
💬 Example 1:
“Would you mind leaving me a quick Google review? It really helps me out! You can do it quickly here…“
💬 Example 2:
“Thanks again — I really appreciate your support. If you’ve got a minute, would you mind leaving a quick Google review about your experience working with me?”
By SMS or email
If you don’t see customers in person (or prefer not to ask face-to-face) SMS or email is a great alternative.
It also works well when you need to give the customer a bit of time before asking for feedback (like if the results take time to show).
✅ Tips:
- Keep the message short and warm — not overly polished or formal
- Make it personal — ask them to share feedback about you, not just the company
- Include a direct link to your Google review form
- Make the email or SMS feel personal — like it’s been written just for them
- Send it at the right moment — whether that’s straight after the job/sale or a little later when the results have had time to show
💬 Example (SMS):
“Hey [Name], really appreciate your support on [day/timeframe].
If you’ve got a moment, I’d love if you could leave a Google review about your experience with me: [insert link].
Thanks again!”
💬 Example (email):
Subject: Quick favor
Body:
“Hi [Name],
Just wanted to say thanks again for working with me on [day/timeframe] — I really appreciate it.
If you’re happy with how things went, would you mind leaving a Google review about your experience with me? It would help me out so much.
Here’s the link: [insert link]
Thanks again!”
📌Once you’ve got the right system and rhythm in place, review collection becomes second nature — and your Google reputation will grow because of it.
A simple system makes all the difference
Asking every customer for a review can be easy to forget — especially when you’re busy, short on time, or just not in the mood to do it.
That’s why automating the process can be a game-changer.
Trustivo is a review generation tool that helps you get more 5-star reviews without the manual work.
Once it’s set up, it runs quietly in the background — sending review requests to your customers by SMS and email, so you don’t have to remember or ask every time yourself.
Want more control? You can also send requests out one by one, when the timing feels right — ideal if you’re not ready to ask every customer just yet.
It works with Google, Facebook, Yelp and other major review platforms — helping you get more genuine reviews, more consistently and with less effort.
